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UX Strategy & UI Design – WowPatterns


This product idea came out of a discussion where we found out that a lot of designers wanted good quality design resources like patterns, icons and others to use for their projects but were either unable to find the ones they needed or the resources were too expensive to purchase. We did find a few places that came up with these, but we wanted to grab a niche like patterns and create a website with patterns custom-made by our in-house designers. That’s how WowPatterns came into being.


We launched a beta version a year ago and received really good response to it; a large number of users were signing up to the site and downloading our patterns. Keeping that in mind, we decided it was time to revamp the site with a whole new design. I took ownership of working on this project because it was something I wanted to do since a long time.


I started off with auditing our old website and finding out key experience and design issues. I made a whole list of changes along with coming up ideas for future iterations of the project. Later, I sketched simple layouts and wireframes, mapped the flows and dove into the design. The design stage went into multiple iterations with constant discussions and feedback from the team. After designing the complete website, I coordinated with the developers to get the site developed as soon as possible. I also developed the visual vocabulary i.e icons and illustrations for the design and worked on the interactions that would be needed for each of the elements.

Tools used

  • Pen & Paper
  • Moqups – A popular wireframing and prototyping tool
  • Adobe Photoshop
  • Adobe Illustrator

Current Developements

The project is live currently with a huge collection of fresh patterns. The product still undergoes UI changes every now and then as per the requirements and feedback that we receive. New patterns are updated every single day. We also making the site cleaner with better SEO, subtle changes to design and content and constant promotion. I currently manage the Instagram and Pinterest accounts for WowPatterns. Both social media channels are growing slowly and the site is getting quite a bit of attention. You can check out our boards on Pinterest and our Instagram page for daily updates.


It was and still continues to be exciting working on this project; it helped me develop my auditing, user experience, UI, and interaction design skills along with understanding how to work and coordinate with the team. I consider every project a learning and this one was one of them that pushed me to think out of the box and come up with all sorts of ideas before implementing a final one.

The site is currently live with a rich variety of patterns and still undergoes changes every single day. It can be viewed right here.

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